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  • search_ads_optimization

search_ads_optimization · Changes

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add: 广告词优化 authored Jul 09, 2021 by 袁波's avatar 袁波
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# **基本信息**
```buildoutcfg
baidu_planner 百度规划师
baidu_index 百度指数
```
## 数据名称(中文)
<!-- 该项数据的中文标准名称,后续沟通交流使用的规范名称,如:工商公示股东信息、失信被执行人、一般纳税人等-->
###
```buildoutcfg
搜索词优化
```
## 数据英文名称
<!--英文名称,后续流程中所有涉及到英文名称均以此为准,如:partner、shixin、general_taxpayer等-->
```buildoutcfg
baidu_planner
baidu_index
```
## 采集网站(采集入口)
<!--采集的入口地址,不能只是一个网站域名,具体到该网站的数据入口-->
```buildoutcfg
百度规划师文档页: https://dev2.baidu.com/content?sceneType=0&pageId=100222&nodeId=null&subhead=
百度规划师python API调用页面: https://dev2.baidu.com/debugtool?url=/json/sms/service/KRService/getEstimatedData
百度规划师流量查询页面: https://fengchao.baidu.com/fc/manage/new/user/29416528/kr
百度指数入口页: https://index.baidu.com/v2/index.html#/
具体调用的接口: https://m.baidu.com/sugrec?prod=open_index&wd=章
```
## 采集频率及采集策略
<!--说明该项数据更新频率,存量数据的更新频率及策略、新增数据的采集频率及策略-->
### 存量更新策略
<!--无需更新?每天全量更新?逐条轮询更新?多久更新完一轮?或其他-->
```buildoutcfg
百度规划师: 目前启动5个进程,每次请求携带500个关键词,目前24小时可以将se_word中的关键词3400w左右数据全部获取一遍
百度指数: 目前启动了100个进程,速度非常慢,一天预计只能跑完30w条关键词,有待加资源,加进程
```
### 增量采集策略
<!--新增数据怎么来?无需单独采集新增数据?-->
```buildoutcfg
暂无
```
---
# **爬虫名称以及平台**
```buildoutcfg
spider_name 平台名称
baidu_planner 百度规划师
baidu_index 百度指数
```
## 责任人
```buildoutcfg
袁波
```
<!--spider_name-->
## 代码地址
```buildoutcfg
项目地址:http://192.168.109.110/granite/project-gravel/-/tree/develop_adsearch_20210517/app_search_ads
百度指数是通过udms方式实现的:
http://192.168.109.110/granite/project-gravel/-/tree/develop_adsearch_20210517/app_search_ads/data_pump
http://192.168.109.110/granite/project-gravel/-/tree/develop_adsearch_20210517/app_search_ads/udms
```
## 队列名称及队列地址
<!--redis host port db key 优先级说明-->
-
* redis host: redis://:utn@0818@bdp-mq-001.redis.rds.aliyuncs.com:6379/7
* redis port: 6379
* redis db: 7
* redis key:
* baidu_planner
* baidu_index
### 优先级队列说明
```buildoutcfg
baidu_planner
baidu_index
说明:无特别处理,都是默认优先级10
```
## 任务来源
<!--说明爬虫任务的输入。如:来自某个数据库表等。如果来自某个数据库表则应该简要说明该表内的数据是如何维护的。-->
```buildoutcfg
db_host: bdp-rds-103.mysql.rds.aliyuncs.com
db_name: aicha_ad
db_user: aicha
db_password: aicha@0611
se_word数据表中任务作为初始任务
```
## 任务输入参数(样例)
```json
{
"id": 306,
"word": "000018股票走势"
}
```
### 任务样例
<!--注意是爬虫拿到的完整任务,而不仅仅是task_params-->
```buildoutcfg
百度规划师返回结果:
{
"header": {
"desc": "success",
"failures": [],
"oprs": 1,
"succ": 1,
"oprtime": 0,
"quota": 1,
"rquota": 200000000,
"status": 0
},
"body": {
"data": [{
"all": [{
"bid": 5.22, # 指导价
"show": 534, # 预估月均展现
"click": 83.0, # 预估月均点击
"charge": 0.0, # ?
"pv": 15842, # 月均搜索量
"competition": 1 # 竞争激烈程度
}, {
"bid": 1.2,
"show": 6607,
"click": 1034.0,
"charge": 0.0,
"pv": 190317,
"competition": 1
}, {
"bid": 6.35,
"show": 54162,
"click": 7832.0,
"charge": 0.0,
"pv": 1129693,
"competition": 1
}],
"pc": [{
"bid": 5.22, # 计算机指导价
"show": 260,
"click": 35.0,
"charge": 0.0,
"pv": 6354, # 月均计算机搜索量
"competition": 2
}, {
"bid": 0.77,
"show": 3368,
"click": 455.0,
"charge": 0.0,
"pv": 34995,
"competition": 2
}, {
"bid": 6.35,
"show": 42538,
"click": 5750.0,
"charge": 0.0,
"pv": 286344,
"competition": 2
}],
"mobile": [{
"bid": 2.5, # 移动指导价
"show": 274,
"click": 48.0,
"charge": 0.0,
"pv": 9488, # 月均移动搜索量
"competition": 1 #
}, {
"bid": 1.2,
"show": 3239,
"click": 579.0,
"charge": 0.0,
"pv": 155322,
"competition": 1
}, {
"bid": 4.35,
"show": 11624,
"click": 2081.0,
"charge": 0.0,
"pv": 843349,
"competition": 1
}],
"words": ["水箱", "奶茶", "二手车"],
"showReasons": [
["高频热搜词"], # 特色
[],
["黑马词"]
]
}]
}
}
百度指数返回结果:
{
"word": "000540",
"suggest": "09对战平台", # 推荐词
"not_found": false # false表示此关键词找到了推荐词
}
```
### 任务参数说明
<!--特有参数说明,通用参数比如spider_name,task_params,task_src,task_result等不需说明-->
```json
见上面样例说明
```
## data_type说明
<!--可能产生的data_type说明-->
```buildoutcfg
```
## 爬虫结果的超级数据
<!--包含所有字段的json数据,每个value都要有样例值-->
```buildoutcfg
{
"data": [{
"find_time": "2021-06-21 10:38:57",
"index": 1,
"match_word": "周口师范学院,专业,院校",
"land_url": "https://kaoyan.gaodun.com/2022ky/m/?x_field_1=yMz2eyQ7zuueZFnmue&userid=3054421673&planid=3351335152&unitid=921677877&kwdid=39873900866&adid=5571563434&data_industry=ocpc_ms_convert&fromPlatform=qihoo360&qhclickid=014dbd21e67eacd2",
"title": "周口师范学院考研_报名条件及考试方式_点击进入",
"ad_content": "周口师范学院考研 高顿考研全新学习模式,定向辅导班,专业课名校师资授课,全程.精准考点答疑,实力的名校师资辅导,实时的院校招录信息,考研上名校高顿更专业!"
}],
"http_code": 200,
"error_msg": "",
"task_result": 1000,
"data_type": "detail",
"spider_start_time": "2021-06-21 10:39:24.062",
"spider_end_time": "2021-06-21 10:39:34.150",
"task_params": {
"se_platform": "360_h5",
"word": "周口师范学院专业排名",
"area": "全国",
"outbound": "ad_all_platform",
"routed_count": 1,
"submitter": "taskhub",
"group_retry_times": 0,
"submit_time": "2021-06-19 16:21:02",
"token_scope": "ad",
"retry_limits": 2,
"rt": false,
"priority": null,
"task_uuid": "5110a910-0e42-4df5-957a-cf8c2a3cf79e",
"retry_times": 0
},
"metadata": {},
"spider_name": "ad_360_h5",
"spider_ip": "10.8.6.57"
}
```
## 实际爬虫结果的数据结构
<!--可能与超级数据一致,可能不同的data_type的爬虫结果结构不同,超级数据是把所有data_type的结果组合在一起-->
```buildoutcfg
{
"header": {
"desc": "success",
"failures": [],
"oprs": 1,
"succ": 1,
"oprtime": 0,
"quota": 1,
"rquota": 200000000,
"status": 0
},
"body": {
"data": [{
"all": [{
"bid": 5.22, # 指导价
"show": 534, # 预估月均展现
"click": 83.0, # 预估月均点击
"charge": 0.0, # ?
"pv": 15842, # 月均搜索量
"competition": 1 # 竞争激烈程度
}, {
"bid": 1.2,
"show": 6607,
"click": 1034.0,
"charge": 0.0,
"pv": 190317,
"competition": 1
}, {
"bid": 6.35,
"show": 54162,
"click": 7832.0,
"charge": 0.0,
"pv": 1129693,
"competition": 1
}],
"pc": [{
"bid": 5.22, # 计算机指导价
"show": 260,
"click": 35.0,
"charge": 0.0,
"pv": 6354, # 月均计算机搜索量
"competition": 2
}, {
"bid": 0.77,
"show": 3368,
"click": 455.0,
"charge": 0.0,
"pv": 34995,
"competition": 2
}, {
"bid": 6.35,
"show": 42538,
"click": 5750.0,
"charge": 0.0,
"pv": 286344,
"competition": 2
}],
"mobile": [{
"bid": 2.5, # 移动指导价
"show": 274,
"click": 48.0,
"charge": 0.0,
"pv": 9488, # 月均移动搜索量
"competition": 1 #
}, {
"bid": 1.2,
"show": 3239,
"click": 579.0,
"charge": 0.0,
"pv": 155322,
"competition": 1
}, {
"bid": 4.35,
"show": 11624,
"click": 2081.0,
"charge": 0.0,
"pv": 843349,
"competition": 1
}],
"words": ["水箱", "奶茶", "二手车"],
"showReasons": [
["高频热搜词"], # 特色
[],
["黑马词"]
]
}]
}
}
```
## 爬虫运行环境
<!--udm模块?scrapy?或其他-->
```buildoutcfg
udm
```
## 爬虫部署信息
<!--部署在哪些机器?每个机器多少进程?项目名称是什么?-->
```buildoutcfg
10.8.6.21 baidu_index 100个进程
10.8.6.23 baidu_planner 5个进程
```
## Taskhub地址
```buildoutcfg
无
```
## Taskhub调度规则说明
```buildoutcfg
无
```
## 爬虫监控指标设计
<!--监控爬虫正常运行的指标是什么?报警规则是什么?-->
```buildoutcfg
无
```
## 爬虫待采集结果目录
```buildoutcfg
/data/baidu_planner
/data/baidu_index
```
---
# **数据归集**
## 责任人
```
范召贤
```
## 数据归集方式
- [ ] 爬虫直接写kafka
- [x] 爬虫写文件logstash采集
## 归集后存放目录
```buildoutcfg
无
```
## logstash配置文件名称
```buildoutcfg
无
```
## logstash文件采集type
```buildoutcfg
无
```
## 数据归集的topic
```buildoutcfg
无
```
## ES日志索引及筛选条件
```buildoutcfg
无
```
## 监控指标看板
## 数据保留策略
---
# **数据清洗**
## 责任人
## 代码地址
## 部署地址
<!--机器及线上代码地址-->
## 部署方法及说明
<!--运行方法及运行命令、supervisor配置、supervisor的program等-->
- [ ] crontab + data_pump
- [ ] supervisor + data_pump
- [ ] supervisor + consumer
## 数据接收来源
<!--来源于kafka还是归集的文件、topic的group?-->
## 数据存储表地址
* 数据库地址:
* 表名:
\ No newline at end of file
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